We’re excited to unveil the refreshed look of Rhino, an evolution of our brand that reflects who we are today and where we’re heading next.
Over the past few months, our team has been working on modernising our visual identity while staying true to the strong, recognisable brand that our customers know and trust.
You’ll notice some subtle but impactful updates to our logo: the word ‘Products’ has been removed, the red underline has gone, and the dot on the ‘i’ has been refined to a clean, circular design. While our full company name remains Rhino Products, most people already know us simply as Rhino, and our refreshed logo reflects that confidence and simplicity.
This marks an exciting step forward for us as we continue to grow and evolve our brand on a global stage. Our new look represents the next chapter for Rhino bold, confident, and forward-thinking. But while our appearance has evolved, our purpose remains exactly the same: To help van users around the world work safely and more efficiently every day.
We’re proud of what this refreshed identity stands for, progress, innovation, and the continued trust of professionals who rely on Rhino products every single day.
Follow us on our social channels for updates and join the conversation with #Rhino2026.
Here’s to the next evolution of Rhino.
Reach out to our team marketing@rhinoproducts.co.uk, or interact with un on Instagram, LinkedIn and Facebook!
